Top 10 Social Media Mistakes
Expecting immediate results - Patience is a must. It takes a bit of work to build a valuable online presence.- Using the wrong network -Research which one will work for your niche.
- Direct promotion of products - Avoid pushing your products before building up a trusted network.
- Offering no value - In order to get, you need to give a little.
- No focus on relationships - The social web is just that, social. Invest in others and value will come your way.
- Spamming - There is a fine line between spamming and tactful self promotion. Err on the safe side until this line becomes more clear.
- Wrong mindset - Social media is different from any other marketing channels. Take time to learn these differences before diving in too far.
- Poor or inconsistent branding - It is a subtle touch, but carrying a consistent brand over multiple online channels allows your efforts to accumulate.
- Too professional - The social web is, by its very nature, very laid back. Entertainment and engagement hold higher value.
- Not professional enough - Yes, it is a double-edged sword. Lean toward casual, but stay clear of crass.
